Fumiko Kano Glückstad

Associate Professor in Cross-Cultural Market Communication

Dept. of Management, Society & Communication

Copenhagen Businesss School



  • 07.2016 – present         Associate Professor, Dept. of Management, Society and Communication, CBS
  • 10.2013 – 06.2016        Assistant Professor, Dept. of International Business Communication, CBS
  • 01.2013 – 09.2013        Postdoc Researcher, Dept. of International Business Communication, CBS
  • 06.2012 – 12.2012        Research Assistant, Dept. of International Business Communication, CBS
  • 12.2008 – 05.2012        PhD fellow, Dept. of International Business Communication, CBS**
  • 05.2004 – 11.2008         Independent Research Associate for WIP and London Research International 
  • 10.2000 – 04.2004         Senior Coordinator (Responsible in Asian markets), Phase One A/S
  • 01.1998 – 09.2000         Columnist for Nikkei Net Business (major Japanese business publication)
  • 04.1991 – 11.1997         Consumer Research & Business Development, Panasonic Corporation


** Due to the Great Tohoku Earthquake on 11.03.2011 during my research stay at Tohoku University in Sendai 02.2011-08.2011 my PhD project was officially extended by the Dean’s Office, CBS by 6 months




  • 2017 - 2018    Harvard Business School- Project Management Leadership course funded by Innovation Fund Denmark: From Project to Competitive Advantage - Pasteur Program 2017
  • 2013-2015      Assistant Professorship Program, Copenhagen Business School (CBS)
  • 2008 - 2012    PhD in Cross-Cultural Cognition, Copenhagen Business School (CBS)

Major PhD schools affiliated and courses attended:

        • 2011 (Fall Semester: A half-year course): “Introduction to Machine Learning and Data Mining” (Technical University of Denmark) 
        • 2011     Summer School of the Swedish Graduate School in Cognitive Science
        • 2010     European Summer School of Logic, Language and Information
        • 2009     Nordic Graduate School of Language Technology      
        • 2008-   Forskerskole Øst (University of Copenhagen, CBS, Roskilde Univ.)


  • 2006 - 2008     Master of Language Administration, Copenhagen Business School (CBS)
  • 1991                Bachelor of Art in Psychology, Doshisha University, Japan



Academic Awards


  • Best Excellent Paper Award: Glückstad, F.K., Schmidt, M.N., Mørup, M. (2018) Testing a Model of Destination Image Formation : Application of Nonparametric Bayesian Relational Modeling to Destination Image Analysis. In: 2018 Global Marketing Conference at Tokyo Proceedings. red. /Jeonghye Choi. Seoul : Global Alliance of Marketing & Management Associations 2018, s. 63-64 (Global Marketing Conference Proceedings)
  • Nomination for the final three Best Paper Awards: Glückstad, F.K., Kock, F., Josiassen, A. & Assaf. A. (2017) Categorization of Destinations and Formation of Mental Destination Representations: A Parallel Biclustering Analysis. Submitted to “48th TTRA (The Travel and Tourism Research Association) annual international conference”
  • Best Paper Award: Glückstad, F.K. (2011) Asymmetric similarity and cross-cultural communication process. In: 9th International Conference on Terminology and Artificial Intelligence. Institut National des Langues et Civilisations Orientales, Paris, France, November, 2011, pp. 59-65.
  • Nomination for the final four Best Paper Awards:Glückstad, F.K. (2011) Alignment of remote cultures. In: Proc. 2nd International Conference on Culture and Computing. Kyoto University, Kyoto, Japan, October 2011 / red. Juan E. Guerrero. Los Alamitos: IEEE Computer Society Press pp. 21-26.


Fund Raising Activities


  • 2018 Grant application (PI): “VAlues, Senses and Experiences in cultural tourism” applied for Innovations Fund Denmark: ca. 11 million DKK (received an excellent review and was invited to the final round interviews)
  • 2017 Main applicant and PIof “Cool Japan – Smart Denmark Initiative: Integration of data sciences in the tourism research”: the 9thcall for the proposal of the International Network Program, Danish Ministry of Higher Education and Science
  • 2016 Main applicant, recipient and co-PI of 2017 Grand Solution project: UMAMI (Understanding Mindset across Markets, Internationally) funded by Innovation Fund Denmark
  • 2015 Grant application (PI): “3C: Comprehending Consumers across Cultures – R&D of a “value-based” intercultural consumer segmentation tool” applied for Innovations Fund Denmark: 16 million DKK (received an excellent review for the second and final stageevaluation)
  • 2013: Co-recipient and co-funded as postdoctoral researcher:the Carlsberg Foundation as part of the Global English project headed by Prof. Durst-Andersen: 6.6 mil. DKK

Last updated on August, 2016 by Fumiko Kano Glückstad